Stay Engaged. Stay Compliant. Stay Top of Mind.
MedCore Strategies helps mission-driven clinics build trust, educate their communities, and grow their patient base through HIPAA-compliant social media strategy and management.
Why Social Media Matters for Clinics
Patients don't just find care — they follow it. Social media is now one of the most powerful tools to connect with communities, promote services, and establish your clinic as a trusted voice in local healthcare.
That's where MedCore Strategies comes in.
- 01 Limited in-house marketing capacity
- 02 Fear of HIPAA violations
- 03 Inconsistent posting or ineffective content
- 04 Negative reviews or public relations challenges
What We Do: Social Media Services
Strategy & Planning
- Audience research & platform selection (Facebook, Instagram, LinkedIn, etc.)
- Monthly content calendars aligned to services & awareness months
- Service-line storytelling priorities
Content Creation
- HIPAA-safe graphics, videos, and captions
- Bilingual & culturally appropriate messaging
- Health tips, clinic spotlights, wellness reminders
Posting & Community Management
- Scheduling and real-time engagement
- Monitoring messages and reviews
- Crisis management and escalation plans
Reputation Management
- Review response protocols
- Guidance for managing patient complaints & online sentiment
- Integration with PR if needed
Analytics & Reporting
- Monthly engagement reports
- Follower growth, reach, shares, comments
- Recommendations for continuous improvement
Our Social Engagement Process
From audit to monthly reporting — a sequenced rollout your team can actually maintain.
- 01
Social Audit
Review current accounts, engagement, posting cadence, and HIPAA exposure.
- 02
Strategy & Calendar
Build a monthly content calendar aligned to services and awareness months.
- 03
Content Production
HIPAA-safe graphics, videos, and bilingual captions tailored to your community.
- 04
Engagement & Moderation
Real-time response, review monitoring, crisis escalation playbooks.
- 05
Monthly Reporting
Engagement, follower growth, and recommendations tied to clinic goals.
Who it's for
- 01Clinics with no consistent social presence
- 02FQHCs nervous about HIPAA exposure on social
- 03Health centers serving multilingual communities
- 04Organizations managing public reputation or review challenges
- 05Boards wanting measurable community engagement
What You'll Walk Away With
- Monthly content calendar aligned to your services and awareness months
- HIPAA-safe graphics, captions, and video content
- Bilingual or culturally sensitive content where needed
- Review and reputation monitoring with response protocols
- Monthly engagement reports tied to clinic goals
“Before working with MedCore, we were scared to even post. Now, we share weekly updates, promote services, and see a clear uptick in engagement — all with total peace of mind.”
Worried About What to Post — or What Not to Post?
We'll review your current social accounts and flag the compliance risks before they become a problem.
Schedule a Social AuditWhy Choose MedCore for Social Media
What sets us apart from a typical social media agency.
- General healthcare experienceFQHC & nonprofit expertise
- No HIPAA controlsFull compliance protocols
- Generic contentCulturally sensitive, service-driven posts
- Reactive strategyProactive, educational, and growth-focused
FAQ
Can social media really help bring in new patients?+
Yes — especially for promoting services, seasonal screenings, and building trust in underserved communities. Social proof matters.
Will you train our team or do everything for us?+
We offer both full-service management and staff coaching. Many clinics start with us managing everything, then bring some roles in-house.
What platforms do you manage?+
Facebook, Instagram, LinkedIn, and YouTube are most common. We tailor strategy to where your patients are most active.
Let's Build a Social Presence That Builds Your Clinic.
We'll help you engage your community, grow your reach, and stay compliant every step of the way.