Protect Your Patients. Protect Your Clinic. Promote with Confidence.
MedCore Strategies helps federally qualified health centers and mission-driven clinics market their services responsibly — with strategies that attract patients while meeting every HIPAA and federal requirement.
Why HIPAA Compliance in Marketing Matters
Marketing can grow your clinic — or create risk. Most agencies don't understand the strict limitations on how health clinics can communicate, collect information, and advertise.
MedCore Strategies solves this. We merge regulatory knowledge with marketing execution — so you can grow without fear.
- 01 Sharing protected health information (PHI) accidentally
- 02 Misusing forms, tracking pixels, or retargeting ads
- 03 Making claims that violate health advertising rules
- 04 Failing to document patient consent
- 05 Facing audits or funding challenges
What's Included in Our Compliance Services
HIPAA-Safe Campaign Design
- Ad copy, social media, and landing pages reviewed for compliance
- No PHI, patient guarantees, or misleading language
- Platform-specific best practices (Google, Facebook, CTV, etc.)
Website Privacy & Disclaimers
- Review and implementation of HIPAA-compliant privacy notices
- Form encryption and secure data handling protocols
- Google Analytics, GA4, and third-party tools adjusted for compliance
Consent & Documentation Protocols
- Consent language for lead capture, appointment forms, and SMS/email marketing
- Staff training on how and when to obtain marketing authorization (opt-in)
- Documentation templates and audit logs
Compliance Audits & Reporting
- Pre-launch audits for ads and websites
- Ongoing oversight and periodic checks for multi-channel campaigns
- Board-ready compliance reports
Coordination With Legal & Compliance Teams
- Collaboration with your in-house compliance officer (if applicable)
- Custom compliance frameworks for your team
- Reviewer-aligned documentation
Our Compliance Review Process
Sequenced from initial audit through ongoing oversight — no surprises, no last-minute fire drills.
- 01
Initial Audit
Review current marketing channels, forms, trackers, and ad copy for HIPAA exposure.
- 02
Gap & Risk Mapping
Prioritized punch list of compliance risks ranked by likelihood and severity.
- 03
Protocol Build
Consent language, opt-in workflows, analytics configuration, documentation templates.
- 04
Staff Training
Hands-on coaching for marketing and clinical leadership on what's allowed and what's not.
- 05
Ongoing Oversight
Quarterly audits and pre-launch reviews for new campaigns and channels.
Who it's for
- 01Clinics burned by past compliance violations
- 02FQHCs with boards skeptical of any marketing
- 03Health centers running campaigns across Google, social, or CTV
- 04Compliance officers needing marketing oversight infrastructure
- 05Organizations preparing for HRSA or HHS scrutiny of marketing practices
What You'll Walk Away With
- Audit report with compliance risks ranked and prioritized
- Consent and opt-in language for every form and channel
- Privacy notices and analytics configuration that meet OCR guidance
- Staff training so your team can sustain compliance
- Documentation templates and audit-trail framework
“Our board was nervous about doing any kind of marketing. MedCore showed us how to grow compliantly — and gave our team the tools to feel safe doing it.”
Worried Your Marketing Is Exposing the Clinic?
Send us your ad copy, forms, and tracker setup. We'll flag the HIPAA risks before HRSA or HHS does.
Book a Compliance ReviewWhy Choose MedCore for HIPAA Marketing
What sets us apart from most marketing agencies.
- Unfamiliar with HIPAA100% HIPAA-compliant systems
- Risky use of tracking & retargetingCompliant analytics plus zero-risk strategy
- Treats health clinics like retailersDeep understanding of FQHC restrictions
- No compliance documentationFull audit trail plus consent protocol support
FAQ
Do we really need to worry about HIPAA in marketing?+
Yes. Any time you're collecting information, promoting services, or retargeting patients, HIPAA applies. Noncompliance can put your clinic and funding at risk.
Is it possible to run Google Ads and stay HIPAA-compliant?+
Absolutely — but it must be done carefully. We specialize in compliant campaigns for Google, CTV, social media, and more.
Can you train our internal staff on marketing compliance?+
Yes. We offer consulting, playbooks, and on-demand training for clinic staff and marketing teams.
Let's Build a Compliant Marketing System That Grows With Confidence.
MedCore Strategies gives you the tools, training, and execution you need to market responsibly — and successfully.