Overview
Marketing can grow your clinic — or create real risk. Without a HIPAA-aware partner, the most common ways clinics get into trouble are accidental PHI exposure, misuse of forms and tracking pixels, advertising claims that violate federal rules, missing consent documentation, and audit or funding challenges. We fix all of it.
What’s included
- HIPAA-safe campaign design — ad copy, social media, and landing pages reviewed for compliance, with no PHI, no guarantees, and platform-specific best practices for Google, Meta, CTV, and more
- Website privacy and disclaimers — review and implementation of HIPAA-compliant privacy notices, secure form handling, and GA4/third-party tools configured to stay compliant
- Consent and documentation protocols — opt-in language for lead capture, appointment forms, SMS, and email, plus staff training on when and how to obtain marketing authorization
- Compliance audits and reporting — pre-launch audits for ads and websites, plus ongoing oversight across multi-channel campaigns
- Coordination with legal and compliance teams — collaboration with your in-house compliance officer and custom frameworks built around your existing policies
Touchpoints we cover
- Website forms and user data
- Google Ads and landing pages
- Retargeting and tracking pixels
- Social media posts and community replies
- Email and SMS campaigns
- Connected TV, video, and display networks
- Secure hosting, backups, and access controls
- Marketing authorization and documentation templates
Outcomes you can expect
- Boards and compliance officers comfortable signing off on growth marketing
- Clear, documented playbooks your staff can follow without escalation
- Campaigns that pass audits and protect your funding instead of jeopardizing it
Common questions
Do we really need to worry about HIPAA in marketing?
Yes. Any time you collect information, promote services, or retarget patients, HIPAA applies. Noncompliance puts both your clinic and your funding at risk.
Is it possible to run Google Ads and stay HIPAA-compliant?
Absolutely — but it has to be done carefully. We specialize in compliant campaigns across Google, CTV, social, and more.
Can you train our internal staff on marketing compliance?
Yes. We offer consulting, written playbooks, and on-demand training for clinic staff and internal marketing teams.