Overview
Paid advertising is the fastest way to bring new patients in the door — but in healthcare, the wrong campaign can drain budget, violate HIPAA, or jeopardize federal funding. We design and run paid campaigns that move quickly without crossing those lines.
Why this matters for healthcare clinics
Three problems sink most clinic ad programs: noncompliant language that puts funding at risk, generic agencies that don’t understand healthcare regulation, and mismanaged budgets that drain resources you can’t afford to lose. Solving for all three is the entire job.
What’s included
- Google and Bing PPC campaigns — search ads targeting local health needs, HIPAA-compliant copy and tracking, conversion-optimized landing pages
- Programmatic display advertising — geo-fenced and demographically targeted outreach, designed for underserved zip codes and language-based audiences
- Connected TV and video ads — pre-roll on Roku, Hulu, and YouTube TV with trackable storytelling
- Retargeting campaigns — re-engage site visitors who didn’t schedule, through consent-compliant funnels
Compliance is the strategy
Every campaign is built to avoid the four risks that get clinics in trouble: PHI exposure, clinical overpromising, improper tracking, and platform policy violations. The trade-off isn’t compliance versus performance — it’s compliance enabling performance, because campaigns that get suspended don’t convert.
Our process
- Strategy call and campaign audit
- HIPAA compliance check on existing assets
- Platform setup (Google, Bing, programmatic DSP)
- Creative, copy, and audience targeting
- Monthly optimization and reporting
Outcomes you can expect
Clinics we’ve worked with have cut cost-per-click by roughly a third, launched compliant outreach across both Google and Roku within six weeks, and held campaigns through compliance reviews without disruption.
Common questions
Is PPC allowed for FQHCs and nonprofit clinics?
Yes — provided all ads, tracking, and call handling comply with healthcare marketing standards. That’s what we specialize in.
Do you provide video creative for CTV ads?
We offer production support directly or collaborate with your team to meet platform and compliance requirements.
Can I run the Google Ad Grant and paid PPC together?
Yes. Both accounts can run alongside each other; we manage them to prevent overlap or wasted spend.