Overview
Patients are watching streaming, not cable. Connected TV (CTV) and display advertising let your clinic show up on the screens your community actually uses — with the targeting precision of digital and the trust signals of TV.
Why this matters for healthcare clinics
CTV and display work especially well for:
- FQHCs launching in a new service area
- Health education campaigns (screenings, wellness, mental health, vaccination)
- Reaching underserved, mobile-first populations
- Promoting events, new service lines, or open-enrollment windows
What’s included
- Targeting strategy — zip code, income, language, age, and health-concern targeting using compliant data sources
- CTV campaign management — placements on Roku, Hulu, YouTube TV, and Sling, optimized for both mobile and smart TVs
- Display ad creative and placement — static and animated banners with local, regional, or national reach
- HIPAA-compliant messaging — no PHI, no guaranteed outcomes; CTAs and landing pages designed around consent and privacy
- Performance tracking and reporting — impressions, view-throughs, completions, clicks, and conversions, with regular optimization
Outcomes you can expect
Clinics have used our CTV programs to reach 80,000+ households in target zip codes with Spanish-language campaigns, drive measurable lift in branded search, and pair video storytelling with grant-reportable outreach metrics.
What makes this different
Traditional ad agencies don’t speak healthcare. Our work is built around HIPAA compliance, FQHC service-line understanding, and alignment with grant goals — not just impressions and clicks.
Common questions
How much does a CTV campaign cost?
Campaigns can start small with cost-per-completion or duration-based pricing — efficient and trackable, with no minimum broadcast spend.
Do you provide video production?
Yes. We offer scripting, editing, and compliance review, and we’ll review existing video assets against HIPAA and platform requirements before launch.
Can we combine CTV with other campaigns?
Yes. Multi-channel programs combining CTV, Ad Grants, and PPC are supported and coordinated to avoid overspending or compliance risk.