Using the Google Ad Grant? Make Sure You're Doing It Right.
The Google Ad Grant gives eligible nonprofit clinics $10,000/month in free ad spend — but most misuse it, underperform, or get suspended. This checklist helps you audit your account and fix problems before Google or compliance officers flag them.
Why This Matters
The Google Ad Grant is one of the most valuable free tools available to nonprofit clinics — but it comes with strict requirements. Accounts that fall out of compliance get paused or suspended, cutting off a significant patient acquisition channel. And clinics in the healthcare space face an extra layer of rules around ad copy, landing pages, and tracking that most digital agencies don't understand.
This checklist helps you audit your account and fix problems fast — before they become serious.
- 01 Ads paused or account suspended for policy violations
- 02 HIPAA risks in ad copy, landing pages, or analytics tracking
- 03 Click-through rates below Google's minimum threshold
- 04 Campaigns that burn through budget without generating patient appointments
What the Checklist Covers
Campaign Structure and Policy Compliance
- How to structure campaigns to meet Google's requirements
- What keywords and ad copy trigger account suspension
- CTR minimums and quality score requirements
Landing Page Security and HIPAA
- Landing page requirements for Google Ad Grant accounts
- HIPAA do's and don'ts for healthcare ad destinations
- Form fields and tracking that create compliance risk
Analytics, Tracking, and Account Health
- Tracking and analytics setup that protects patient privacy
- Conversion tracking requirements for grant compliance
- Signs your grant is being underused or mismanaged
Who it's for
- 01Clinics and nonprofits already enrolled in the Google Ad Grant program
- 02FQHCs, Look-Alikes, or startup clinics exploring grant eligibility
- 03Marketing managers or agency vendors responsible for PPC and digital ad management
- 04Compliance or IT staff reviewing ad tools and analytics platforms
- 05Anyone who wants to protect or improve their current Google Ad Grant account
What You'll Walk Away With
- A printable PDF checklist covering campaign structure, ad copy, and account health
- A HIPAA-safe ad and landing page compliance review section
- Clear criteria to identify whether your account is at risk of suspension
- Analytics and tracking recommendations to protect patient privacy
- Option to request a free Ad Grant audit from a MedCore specialist
Send Me the Checklist
Enter your details and the PDF checklist will land in your inbox within a few minutes.
Built by FQHC Specialists
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HIPAA-Aware Delivery
Forms and emails follow HIPAA marketing guidelines.
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No Spam, No Sales Pressure
The resource is yours regardless of what you do next.
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Built for FQHCs
Designed by consultants who work in the FQHC lifecycle daily.
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Regulator-Reviewed
Content reviewed against HRSA and HIPAA requirements.
Get the Most Out of Your Free $10K — Without Risking Suspension or Violations.
If you'd like an expert to review your Ad Grant account directly, book a free strategy session and we'll walk through your setup together.