medcore.strategies
Frequently Asked Questions

Answers on FQHCs, Marketing, and How We Work

Common questions about FQHC consulting, healthcare marketing, and engaging MedCore Strategies — straight answers, no fluff.

What is an FQHC and why should my clinic become one?+

A Federally Qualified Health Center is a community-based primary care provider that receives HRSA support to serve underserved populations. Benefits include enhanced Medicare and Medicaid reimbursement, 340B drug pricing, federal grant eligibility, and FTCA medical malpractice coverage.

What's the difference between an FQHC and an FQHC Look-Alike?+

Both receive enhanced reimbursement and 340B pricing. Only full FQHCs receive Section 330 grant funding and FTCA coverage, but Look-Alike status can be a strategic first step toward full designation.

How long does the FQHC application process take?+

FQHC Look-Alike applications typically take 6 to 12 months from submission to approval. Full FQHC designation runs 12 to 18 months from preparation to award notification, depending on when New Access Point funding is available.

What are the most common reasons FQHC applications get rejected?+

Governance gaps (especially the 51% consumer board requirement), thin needs assessments, financial sustainability concerns, scope-of-services gaps, sliding fee scale errors, and inadequate clinical leadership. Most rejections are preventable with the right preparation.

What is an Operational Site Visit (OSV) and how should we prepare?+

An OSV is a comprehensive on-site HRSA review verifying compliance with the 19 program requirements. Visits typically run 2 to 3 days and include document reviews, board and staff interviews, and facility tours. We help clients build the documentation, mock interviews, and corrective action plans needed to pass.

What marketing services do you offer for healthcare organizations?+

Google Ad Grant management, HIPAA-compliant PPC and programmatic display, Connected TV, social media, healthcare website design, SEO and content, marketing automation, and patient acquisition strategy. Every service is built around healthcare compliance from the start.

What is the Google Ad Grant and does my clinic qualify?+

The Google Ad Grant provides eligible nonprofits with up to $10,000 per month in free Google Search advertising. Clinics generally qualify if they hold valid 501(c)(3) status, run a content-rich website, and accept the program policies. Government entities, hospitals, and medical groups are not eligible.

How do you keep marketing campaigns HIPAA compliant?+

We safeguard PHI across forms, ad platforms, analytics, and CRMs; use compliant form designs and consent capture; sign Business Associate Agreements where required; and train every team member who touches campaign data.

How quickly can we expect to see marketing results?+

Initial implementation lands in the first 30 days. Traffic and inquiry lifts typically appear in 1 to 3 months, consistent growth in 3 to 6 months, and durable patient acquisition gains beyond 6 months as content, SEO, and paid channels compound.

Do we need a brand-new website to work with you?+

Not always. We start with an audit of your current site for performance, compliance, and conversion gaps, then recommend either targeted upgrades or a rebuild based on what will move the needle fastest.

Do you offer free consultations?+

Yes. We offer a complimentary 30 to 45 minute strategy session to understand your goals and confirm whether we are a good fit before either side commits.

Will we need to sign a Business Associate Agreement (BAA)?+

If there is any chance our work touches protected health information, we execute a BAA before the engagement begins. It protects your patients, your organization, and ours.

Do you offer project-based services or ongoing retainers?+

Both. Project work fits defined initiatives like an FQHC application or a website rebuild; retainers fit ongoing needs like marketing operations, ad management, and compliance support. We recommend a 3-month minimum for retainers.

Who will we actually be working with?+

You work directly with senior healthcare specialists — not junior account managers. Each engagement is led by a project lead with subject matter experts and an implementation team aligned to your scope.

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